Author: Erika Heald

Erika Heald is the chief content officer at Arment Dietrich, an integrated marketing communications firm. She leads the content operation for the award-winning PR blog, Spin Sucks, with the global domination goal in mind. When not writing for Spin Sucks, you can find her on her blog erikaheald.com, or hosting the weekly #ContentChat Twitter chat. Connect with her on twitter: @sferika

By erika-heald published October 15, 2015

5 Easy Steps to Define and Use Your Brand Voice

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If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

If you’re not careful, you can end up with a random assortment of voices and tones in the content produced across your marketing ecosystem that doesn’t provide a consistent picture of your brand, or even use the same language consistently.Continue Reading