“Will this drive revenue?”
This is the classic question, asked by anyone responsible for determining the value of business programs and assessing budget. But when it comes to content, the right answers still elude many marketers.Continue Reading
Erica is a Content Marketing Manager at Kapost. Equal parts creative and strategic, she manages the Kapost blog, co-authored the B2B Marketing Playbook, and most recently published original research on the B2B customer experience. Get in touch @EricaLindberg_.