Author: Ellen Valentine

Ellen Valentine, on Twitter @EllenValentine, has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. In 2012, she was named to the Nifty50 list of the top women in technology on Twitter. In her role at Silverpop, she’s focused on helping clients adapt and thrive in marketing’s changing role, as well as speaking at industry events and conferences.

By ellen-valentine published October 17, 2012

Brand Content: Get More from Your Marketing with “Triple Plays”

brand content, marketing triple playsDo you find your content marketing program suffering from an overabundance of must-read brand content, bursting at the seams with white papers, how-to guides, webinars, videos, and more that will meet the needs of every buyer at every stage in the purchase cycle?

Didn’t think so.

As if marketers weren’t strapped enough for time, today’s empowered buyers have more channels than ever to choose from and are waiting until later in the buying cycle to interact with businesses. If and when they do cross paths with you, they expect you to be more helpful and more personal than ever — especially if you’re expecting them to share your brand content with their social networks.Continue Reading