You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t impress your CEO. In fact, sharing these metrics with your CEO may demonstrate that you are out of touch with the true needs of the business. Using vanity metrics does not position you as a strategic player, but rather as a tactical marketer lacking a vision for how marketing can truly drive growth.
Instead, deliver content marketing metrics that truly illustrate how your work is impacting the business. Continue Reading