Author: Edwina Lawry

Edwina Lawry is Senior Content Strategist at King Content. With more than eight years' experience in print and digital media, Edwina has worked on major consumer magazines such as Alpha and TwoWheels, as well as producing digital content for a range of brands including NRMA and Yahoo!7. Edwina has held managing editor roles on various custom publications, and is currently bringing a sound knowledge of editorial strategy to a range of digital projects.

By edwina-lawry published March 5, 2013

5 Lessons on Compelling Content from Australian Football

compelling-content-marketing-aflOn the first day of Content Marketing World Sydney, attendees were treated to an array of keynotes on the power of content marketing from experts like Joe Pulizzi and Jay Baer. But there was another speaker that really caught my eye. Matthew Pinkney, Head of Content for the Australian Football League (AFL), presented an overview of the AFL’s content strategy, which provided some eye-opening insights into the challenges and opportunities of implementing content marketing on a huge scale.Continue Reading