Want to know what big, disparate companies like Microsoft, LinkedIn, MarketingProfs, Unilever, Yamaha, Cisco, and Google all have in common? They recently began paying more attention to their corporate tone of voice.
Any guesses why? It’s because they understand what an important role their tone of voice plays in how their customers perceive them. Plus, they recognize that crafting their content with its own distinct and recognizable voice helps differentiate their brands from their competitors.Continue Reading