Author: Dr. Andrew Bredenkamp

Dr. Andrew Bredenkamp, founder and chairman of Acrolinx, has over 20 years of experience in global content creation, holding degrees in technical translation and a Ph.D. in Computational Linguistics. A prolific author, Andrew recently published this white paper on how organizations can amplify their content marketing by improving their tone.

By dr-andrew-bredenkamp published March 26, 2015

Don’t Sound Like Everyone Else: 12 Essential Elements to Create a Consistent Brand Voice

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Want to know what big, disparate companies like Microsoft, LinkedIn, MarketingProfs, Unilever, Yamaha, Cisco, and Google all have in common? They recently began paying more attention to their corporate tone of voice.

Any guesses why? It’s because they understand what an important role their tone of voice plays in how their customers perceive them. Plus, they recognize that crafting their content with its own distinct and recognizable voice helps differentiate their brands from their competitors.Continue Reading