Author: Doug Platts
Doug Platts, Vice President, Search Strategy, at iCrossing, has developed smart search strategies for over seven years. Platts started in the UK, where he successfully grew iCrossing’s search offering to become a richer blend of earned and owned media. In 2012, Doug took on the vice president, search strategy, role in the U.S. where he builds out search strategies to incorporate earned media and social content. Follow him on Twitter @dougplatts.