Author: Don DeLoach

Don DeLoach is CEO of Infobright, a high-performance investigative-analytic database provider. He is active in community service, and is a director on the board of the Illinois Technology Association and the Juvenile Protective Association in Chicago. Find him on Twitter.

By dondeloach published March 21, 2014

An Investigative Approach to Social Media Content Analytics

computer with screen graphTwo hundred million active Twitter users send 400 million tweets per day. Six-hundred-thousand pieces of content are shared on Facebook each minute. Seventy-two hours of video are uploaded to YouTube every minute. 

The ever-growing streams of social media data hold the secrets you need to reach and engage your customers. Yet, according to a Harvard Business Review study, only 12 percent of companies using social media content believe they are using it effectively.Continue Reading