Author: Denise Zimmerman

Denise is President & Chief Strategy Officer at Netplus, a full service digital agency. A 25-year marketing veteran, Denise has spent the past 18 years of her career focusing on the emerging digital landscape and best practice applications in marketing and communications. She and the Netplus team have combined decades of experience in helping industry-leading brands to capture the measurable value of the interactive medium with a proven record of innovation focused on results. You can connect with Denise on LinkedIn or on Twitter @dzimmerman.

By denise-zimmerman published March 8, 2012

Transmedia Storytelling: 4 Tips for Creating a Consistent Content Strategy

At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers. As marketers and content strategists, we need to be able to anticipate and meet their needs to engage, connect, and motivate them — whenever and wherever they need information. At the heart of our ability to reach this goal is developing a consistent transmedia storytelling content strategy.

A consistent transmedia content strategy will not only help facilitate stronger and more meaningful connections with your customers, but it can also significantly extend the value of your content and amplify its overall impact.

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