Author: Dawn Papandrea

Dawn Papandrea is a freelance writer based in Staten Island, New York, specializing in content marketing, personal finance, and higher education. She's a regular contributor to NewsCred (a CMI benefactor), in which she covers the digital marketing industry. Her work has also appeared in national publications and websites including Family Circle, Parents, WomansDay.com, CreditCards.com, and many others.

By dawn-papandrea published August 9, 2015

3 Proven Ways to Nail Visual Storytelling

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Consider this: Your content can generate up to 94% more views if you add compelling visual elements and graphics, according to HubSpot.

To make visual storytelling work, however, you can’t simply slap a few stock photos onto your blog or social media posts. Just as headlines and calls to action must be crafted carefully, your visual content deserves more than a second thought. Your target customers will form their own interpretations and first impressions based on the visuals you choose to put before them. What is your imagery really saying about your brand?Continue Reading