Author: Dawn Papandrea

Dawn Papandrea is a freelance writer based in Staten Island, New York, specializing in content marketing, personal finance, and higher education. She's a regular contributor to NewsCred (a CMI benefactor), in which she covers the digital marketing industry. Her work has also appeared in national publications and websites including Family Circle, Parents, WomansDay.com, CreditCards.com, and many others.

By dawn-papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

cleveland-clinic-amanda-todorovich-CMYAmanda Todorovich started her content marketing journey at Cleveland Clinic in 2013 with a three-person team, and a vision for its blog to become a leading health and wellness portal. Under her leadership, Cleveland Clinic’s Health Hub blog (now called Health Essentials) grew from 200,000 monthly visits to 3.2 million monthly visits in just 18 months.

Today, Health Essentials has over 4 million monthly visitors, making it one of the most visited online health care destinations – which is especially impressive given the crowded field in the industry. Its social media following is also impressive, with more than 1.5 million Facebook fans and 550,000 Twitter followers.Continue Reading

By dawn-papandrea published August 9, 2015

3 Proven Ways to Nail Visual Storytelling

ways-nail-visual-storytelling-cover

Consider this: Your content can generate up to 94% more views if you add compelling visual elements and graphics, according to HubSpot.

To make visual storytelling work, however, you can’t simply slap a few stock photos onto your blog or social media posts. Just as headlines and calls to action must be crafted carefully, your visual content deserves more than a second thought. Your target customers will form their own interpretations and first impressions based on the visuals you choose to put before them. What is your imagery really saying about your brand?Continue Reading