Author: David Wogahn

David is a 20-year advocate of content marketing and brand publishing and co-founder of eBook agency Sellbox. In 1995 he co-founded his first content marketing venture which helped university athletic departments establish their own media outlets on the Internet (now part of CBS Sports). David lives at the intersection of technology and publishing by helping companies, associations and publishers navigate and profit from the eBook revolution and content marketing. Follow him on Twitter @Wogahn.

By david-wogahn published June 12, 2012

5 Surprising Ways to Use Amazon to Further Your Content Marketing Goals

Use Amazon.com for content marketing, CMIAmazon.com is a Top-10 most visited website and the largest online retail site in the world. If a book, film or other information product is not available on Amazon, it probably isn’t available online from any store.Continue Reading

By david-wogahn published April 23, 2012

How Content Marketers Can Reach a Larger Audience by Redefining the E-Book

It is impossible for a week to pass without an important news story about e-books. Of course these stories are about the “other” e-books — the ones sold by Amazon and Barnes & Noble and read using Kindles, Nooks, tablets, and smartphones.Continue Reading