For weeks now marketers have been wading through reports aimed at predicting the year’s upcoming media trends. Marketing strategies, publishing partners — everything’s up for debate as we gauge what’s in store and where to focus our branded content energies in the months to come.
Most forecasts like these are the product of data. Combine shifts in consumer behavior and media consumption habits with surveys of marketers’ plans and you’ve got a pretty clear picture of what to expect. We know, for example, that investments in social media are on the rise. It’s also evident that online video ad spending, which has been steadily growing for years, will continue to find favor with brands. Continue Reading