“To build customer loyalty — to build a brand — companies need to keep their customers engaged in a continuous dialogue.”
That sounds like something you might have heard at the last marketing conference you attended. Or maybe it was something you read in one of the dozens of industry newsletters that clutter your inbox.
Nope. That line was actually written in July 1995. That means when that line was published, you couldn’t watch the first Toy Story movie on DVD because neither Toy Story nor DVDs existed yet. You could, however, buy a gallon of gas for $1.09, and you were probably enthralled with the O.J. Simpson trial.Continue Reading