Author: Darryl Praill

Darryl Praill is a new breed of marketer, recognizing the fusion of strategy, behavioral science, social networking, traditional outreach and guerrilla tactics. Having raised over $70 million in funding, been voted a Forty Under 40 recipient, taken companies through mergers, acquisitions, and public offerings, Darryl understands the challenges marketers face. He is the chief protagonist at My Lead Agency. Follow him on Twitter @myleadagency.

By darryl-praill published August 23, 2011

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create purposeful content that:

  • Meets the needs of sales and marketing
  • Is compelling
  • Can be created quickly
  • Can be created cost-effectively
  • Supports the sales cycle

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