Are your white paper cover images text-only, virtually shouting, “I’m a dull read” in your prospect’s face?
While “don’t judge a book by its cover” might be the credo of a teenage wallflower longing for her first love, it certainly shouldn’t drive your design or content marketing efforts.
On the web, where users spontaneously decide if something is worth their attention, a dull cover is a sure way to kill your landing page conversion rate. Convincing the reader to take action is best achieved with an appealing hero image.Continue Reading
