Author: Daniel Hochuli

Daniel is a Senior Content Marketing Strategist at King Content (2015 CMI Agency of the Year). A qualified Google Analytics professional, Daniel has lectured on content marketing at the University of NSW and written strategies for clients including Lamborghini, Universum, pwc, Unilever and Robert Half Recruitment. Watch Dan’s masterclass presentationon this subject and follow him on Twitter @logocracycopy

By daniel-hochuli published April 9, 2017

2 Funnels Are Necessary for Content Marketing

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At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts?

By far the most consistent answer I receive is “to generate leads and sales of our existing products.”

While this is an important goal to have in any content marketing strategy, we often focus too much on direct sales-related transactions to prove our content marketing return on investment.Continue Reading

By daniel-hochuli published November 23, 2015

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

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Tell me if this scenario is familiar:

You decided to create a piece of content for the brand. You used semantic research to find the topic and created content that is fun, valuable, and informative. Finally, you attached goals to this content in terms of performance, such as:Continue Reading