Author: Dan Tynski

Dan Tynski is VP of Business Development at Frac.tl. Previously, Dan co-founded Voltier Digital, and has worked for nearly a decade in viral content creation and promotion. He is driven by a relentless desire to push boundaries in new technologies, creating disruptive marketing techniques that provide clients with unexpected levels of ROI.

By dan-tynski published October 23, 2013

4 Tips for Making Visual Content Go Viral — and Benefit Your Business

ermahgerd cherseberger imageA new study, coming out of the University of Trento in Italy, takes a look at what types of visual content have the most viral potential on Google+. Although the study focuses on this one social network, the implications of its findings are intriguing and provide insights that can translate to other social platforms.

Comparing image attributes such as static vs. animated, portrait vs. landscape, color vs. black and white, and a variety of others, the study also points to potential avenues for optimization of content that gets shared on social networks. Continue Reading