Author: Dan Stelter

Dan crafts remarkable content for B2B, software, or SaaS company websites so they don’t leak qualified leads to the competition. Get your free checklist: "The Smart B2B Marketer’s Cheat Sheet for Consistently Creating Lead-Generating Content" when you subscribe to his twice-monthly newsletter: Dan's B2B Lead Generation & Marketing Secrets.

By dan-stelter published July 17, 2016

4 B2B Content Secrets You Fail to Use

B2B-Content-Secrets

“When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report.

And yet, much B2B content marketing is relatively immature, focusing on the product, features, and benefits. As the research reveals:Continue Reading

By dan-stelter published January 29, 2016

7 Ways to Make Boring Web Content a Lead-Generating Weapon

7-ways-boring-lead-generating-content-cover

Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return.

Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations:Continue Reading