Author: Dan Faggella

Daniel Faggella is the founder of CLVboost Email Marketing, an email and automation marketing consultancy based in Cambridge, MA. Working with ecommerce, software, and service businesses all over the world, his specialty is building automated marketing sequences geared toward improving customer lifetime value and converting to sale.

By dan-faggella published June 7, 2015

Segment Your Blog Content to Drive More Leads and Sales

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Effective marketing is personal marketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic from the modern marketer’s toolbox.

While segmenting your audience in email marketing is relatively common, segmenting your readers when creating blog and article content isn’t nearly as familiar for most marketers. In this article, we cover how to segment your blog content to drive more leads and more sales.Continue Reading