Cause marketing can be a tough sell. You need to tell a story that compels the audience to take action, while resisting the pitfalls of coming across as desperate or preaching. The medium can make a big difference.
Unlike static images or text, video gives cause marketers the sensory tools to tell the type of rich, moving story that delivers important information while conjuring necessary emotion. To be successful, cause-related content needs to be sufficiently informative so viewers understand the cause, as well as appropriately digestible so they find it easy and enjoyable to share with others. It also has to be timely so it can be part of a larger conversation happening around the cause. Like any video, it needs to grab the viewers’ attention in 3 to 10 seconds to stop them from scrolling past. And it needs to be relatable and relevant to your audience so they are inclined to engage with you.Continue Reading