About this time last year, I wrote about how to choose a content marketing agency. Revisiting the topic this time, a few things have changed. The seven points are still relevant, but the agency landscape has evolved greatly in the last 12 months.
Spending in the sector has accelerated significantly as the skill set of content marketing seeps into mainstream marketing budgets. We’ve seen budgets transferred from search, PR, digital, and traditional publishers into our coffers, and now we are seeing agencies from those segments race to respond and reform to get their share of the lucrative content marketing dollar.Continue Reading