Author: Clark Kokich

Clark Kokich is the chairman at Razorfish and one of the premier thought leaders in the world of digital marketing. He has been quoted frequently in the Wall Street Journal, Ad Age and the New York Times among others. A popular speaker, he brings his unique perspective on the future of marketing to business audiences worldwide. In fall 2011, Clark wrote and released Do or Die, the world’s first business book published exclusively as a fully interactive iPad app. In Do or Die, Clark outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. Follow him @clarkkokich.

By clarkkokich published May 7, 2012

How to Avoid “Shiny New Technology” Syndrome in Content Marketing [Case Study]

See why companies chasing shiny new technology and novel tactics are barely nudging the needle. 

Robert Katz was becoming frustrated. The year was 2009, and Katz was CEO of Vail Resorts during what was turning out to be the worst economic downturn since the Great Depression. He needed revenue, so not surprisingly, he turned to his marketing team for ideas.Continue Reading