Author: Clare McDermott

Clare McDermott is the editor of Chief Content Officer magazine and owner of SoloPortfolio, a Boston-based content marketing provider for professional service firms.You can follow her @soloportfolio.

By clare-mcdermott published January 18, 2011

Chief Content Officer Magazine Launches in Print and Digital

NOTE: Chief Content Officer magazine is completely free while we are in beta.  Get your free subscription today! (and it will continue to be free after that)

When Joe Pulizzi asked me to join him to launch Chief Content Officer magazine, I leapt at the chance in part because I love the glossy, rich feel of a print magazine. You could even say I’m a bit of an addict, subscribing to ten magazines at home—from the uber-hip Fast Company to straight-laced Foreign Affairs (and more than a few low-brow mags in between that I hide under the couch when company comes over).Continue Reading

By clare-mcdermott published January 3, 2011

Hot iPad Apps for Content Marketers

I’m not a cultish Apple fan, but the iPad has me swooning. For online content fanatics, it’s the ultimate consumption gadget… sort of like a Big Gulp for technophiles. For those of you lucky enough to have an iPad under the tree this season, here’s a round-up of the very best iPad apps for content marketers.

Flipboard

The app that leaves content marketer hearts aflutter. It aggregates your favorite online reading materials and suggestions from friends, and plops it all into a stunner magazine format. Think RSS feed + glossy mag. This app alone is worth the $500 iPad price tag. For a better understanding of the Flipboard experience, see the video.

Cost: Free

Continue Reading

By clare-mcdermott published October 14, 2010

PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute

Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and government leaders—and in the last two years has been a valuable barometer of business confidence.

Last year, for the first time, PwC began to offer the survey in multiple formats, including customized reports by industry and geography, as well as multimedia versions of specific sections.

Marketers can learn a lot from how PwC manages to use this single research activity to produce dozens of sub-reports, multi-media presentations and events. They have perfected the art of content multiplication.Continue Reading

By clare-mcdermott published June 8, 2010

6 Ideas B2B Content Marketers Can Take from Professional Journalists

Like it or not, the ranks of traditional print journalists are shrinking at an astounding rate. The Pew-funded State of the News Media report for 2010 reveals that “roughly a third of the newsroom jobs in American newspapers in 2001 are now gone.” That’s a staggering figure.

For business journalists, however, the future does not look so bleak. B2B marketers have finally realized that journalists offer incredible research and storytelling expertise. Continue Reading

By clare-mcdermott published May 22, 2010

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?Continue Reading