For all of us at CCO magazine, 2016 felt like the year when content marketing truly grew up. The year marketers transformed from dabblers – warily testing new channels and tactics – to confident practitioners focused on quality over quantity.
Our magazine focuses on the topics that will push marketers to become better: more efficient, more creative, more ambitious, and even more fulfilled. We know we’ve hit on a worthwhile topic when it’s not easy to summarize into a quick sound bite. The tough ones take time and deep expertise from our community of contributors to pull off well … but the results are worthwhile. Here are my favorites from the year.Continue Reading