The Onion, a satirical paper famous for headlines like “I’m Like a Chocoholic, But for Booze” now helps brands create funny content. We interviewed its president, Mike McAvoy, about The Onion’s custom content agency, Onion Labs.Continue Reading
As a backwoods hiker, I have a morbid interest in bear attacks, and that’s how I first heard about reddit. I stumbled on excerpts from an account by Allena Hansen who was mauled by a bear and managed to drive herself down a rutted mountain road with, as she put it, her “face hanging off.” (Apologies for the goriest opener in the history of CMI.)
Reddit is a little hard to describe to the unfamiliar, but Wikipedia does it well: “Reddit is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct links.”Continue Reading
A few months ago, MassMutual quietly opened up the most ambitious, exciting content project we’ve seen in a long time. The Society of Grownups teaches classes, hosts supper clubs, and offers one-on-one financial advice … all with a bohemian vibe.
On a Saturday evening in November, I walked into an airy retail space in a hip neighborhood outside Boston. Inside, the converted storefront is part library, part bar, and part modern classroom outfitted with the latest technologies. The interior would make any design junkie swoon.Continue Reading
Rand Fishkin, founder of Moz, a leading inbound marketing software company, and host of the popular video series, Whiteboard Fridays, answers questions about what he wishes marketers understood about search, and tips for upping your game this year.
Marketers seem ambivalent about search these days. As Google focuses more and more on quality content, there’s a growing sense among marketers that search isn’t as important as it once was. What do you wish marketers understood about SEO, and what are their blind spots?Continue Reading
Over the last 12 months, CCO magazine doubled down on content marketing strategy for executives. While we still publish some how-to, tactical information, we are more focused on publishing content that helps marketers refine their existing systems, and prepare for future disruptions. Picking my favorite articles from 2014 is a little like asking me to choose my favorite child, but I did it. (Note: The titles are from the print version.) If you have a print issue, look these up, as we often feature sidebar content that doesn’t make it online. (If you don’t subscribe to the print version of CCO, make sure you sign up today – it’s free.)Continue Reading
I had the pleasure of interviewing Academy Award winner Kevin Spacey at this year’s Content Marketing World. Spacey opens up in this interview about nurturing creatives in the entertainment industry, collaborating with non-media brands, and crafting binge-worthy stories.
McDermott: Do you think non-media brands can pull off the kind of rich, nuanced storytelling we see coming out of the entertainment industry?Continue Reading
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software reviews. But unlike some review platforms under fire for spam, G2 authenticates each review by connecting members to their LinkedIn profiles.
G2 disrupts a market dominated by big market research firms like Gartner and Forrester because it covers smaller tech startups and highly specialized verticals – something the big research firms can’t duplicate cost effectively. And the results of G2’s lengthy surveys (as many as 60 questions) offer extremely thorough, robust information about individual products, as well as aggregated information about how users are deploying and optimizing software.Continue Reading
Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are images of American cities, particularly those in various states of decay: “I think people will want to go back in the future and remember a different type of America; a place that was unique to their timeframe,” he says.
But to say Hawk is revered for his art is only partially true. He’s also an avid blogger who writes about a wide range of issues, including new media, technology, creative commons, and copyright law. With a massive fan base across Flickr and Google+ in particular (more than 6.5 million followers), Hawk is sought by brands to photograph events and locations, and share this visual content with his audience. Yet, Hawk cautions: “Don’t ask artists to shill your story.” Continue Reading