As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have changed, but they haven’t.
As I noticed this pattern, I wondered: What would leading content marketing professionals recommend to help B2B firms strengthen the value of their brands? I asked 14 content marketers representing companies large and small, plus several agencies. Here’s what they had to say:Continue Reading