Author: Christina Schmitz

Christina Schmitz is vice president and senior consultant for PR 20/20, a Cleveland-based inbound marketing agency, and founder of The On Mom, "Your Marketing Guide to Motherhood." Follow Christina on Twitter @ChristinaCS and on LinkedIn.

By christina-schmitz published December 11, 2012

3 B2B Content Lessons To Learn from Mom Marketing

B2B content delivers for momsIt’s no question that moms are bound to each other through online channels. They are always on and hyper-connected. That’s old news.

The new question is how can your brand cut through the rising clutter and connect with this highly engaged audience?

The answer is delivering the answers moms want and providing the tools they need, all in a genuine voice that speaks their language and promotes a sense of belonging.Continue Reading