Author: Chris Williams

Chris is a freelance Web writer and editor in the San Francisco Bay Area. Whenever a project or shiny object isn't distracting him, Chris blogs about Web writing, content marketing and (occasionally) SEO at blue-ferret.com. If you're in any creative industry, follow his heavily-satirical "Copywriter's Internal Monologue" tweet series at @blueferret.

By chris-williams published September 14, 2010

How to Rewrite a Privacy Policy Into a Marketing Advantage

You might be thinking, “Privacy policy? Who cares about that? It’s just something we had to put up because our lawyer said so.”

You can leave it at that, or you can remake your privacy policy into a marketing advantage with a few tweaks. Continue Reading

By chris-williams published June 21, 2010

How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)

Meet Lou. Lou is a marketing manager for XYZ Corp.

Lou receives new website content from his copywriter and sends it to the internal team to review. The sales manager emails him afterward. “I love it!” he says. “I have just a few small changes to make.”

Lou’s brain twitches. A “few small changes,” you say?

Lou receives the “edited” content. Lou must now resist the urge to yell obscenities that’d make a college football coach blush.  Continue Reading