Author: Chris Birk

Chris Birk is a former journalist and director of content and communications for Veterans United Home Loans, the nation’s leading dedicated VA lender. Follow him on Google+.

By chris-birk published July 5, 2012

A Smart Strategy for Letting Your Customers Do the Talking

letting your customers do the talking, CMIBusinesses can talk about their great service or incredible products all day, but self-promotion can’t come close to instilling the kind of credibility and authority that comes from customer testimonials and customer stories.

Customer voices provide a form of credibility that businesses can’t manufacture, and prospective consumers are being increasingly affected by the opinions and experiences of people like them. Moreover, showcasing the stories and positive experiences of your clients allows satisfied customers to do the heavy lifting for you in a manner that resonates with potential customers.Continue Reading