Author: CB Whittemore

C.B. Whittemore, chief simplifier of Simple Marketing Now LLC, has been immersed socially and digitally since 2006 when she launched her first blog – Flooring The Consumer. She practices fierce content marketing via the Simple Marketing Blog, a Junta42 Top Content Marketing Blog. C.B. obtained an MBA in Marketing from Columbia Business School and a BA in Art History from Smith College. Follow her on Twitter @cbwhittemore.

By cb-whittemore published May 3, 2011

6 Ways to Manage Your Online Reputation

Whether you manage a brand, a business or yourself, your online reputation matters, particularly if you’re serious about creating a meaningful content strategy for engaging with potential customers.

Despite the horror stories (e.g., United Breaks Guitars or Boeing’s Social Media Lesson), the benefits are undeniable when customers find you online and engage with your content. Using digital and social tools leads to more links to your website, better quality visits  and more indexing. It also allows you to establish your trustworthiness and credibility with customers, build relationships with them and improve business profitability.Continue Reading

By cb-whittemore published June 9, 2010

How to Think Like a Content Marketer

What’s the first step to becoming a content marketer? You need to think like one. Sounds basic, but it’s not as easy as it sounds.

Content marketing can’t thrive in some environments

While having a content marketing mindset may sound simple in theory, I regularly meet sophisticated business professionals who don’t appreciate how content can open doors, create connections and build more value than traditional marketing approaches can. Continue Reading