It has become widely accepted, that content arranged in list form is quicker to find, easier to remember, and more actionable, which makes lists ideal for sharing content as part of a highly effective content plan. Moreover, humans seem to be innately drawn to them (as discussed in the book Inbound Marketing, by HubSpot’s Halligan & Shah).
When groups of people use numbered lists as the glue that joins them together, it can magnify the impact and reach of all their content efforts. The same holds true when creating a numbered list to promote a contest or conference — promoting and building buzz around an event via lists can save time and cost. In addition, these lists can be used to draw the attention of subject matter experts, or can be used as consumer research on the content your audiences are looking for. Content marketers can also build credibility by strategically creating original lists, as well as by adding to the lists of others. Continue Reading