When you flick through your favorite search, social media, and content marketing blogs, you probably don’t see many articles about Australia. With a population of just 22 million, web consumption below the global average, and e-commerce penetration that lags behind leading markets, we can’t quite claim to be at the center of the digital universe.
But as we look to 2013, that could be about to change. Those of us who work in the content marketing space “Down Under” are seeing some great opportunities for local and international brands to drive awareness, engagement, and leads with the right content strategy. Recent signals from the government, consumers, and the business community all suggest a really positive outlook for digital content.Continue Reading
For some years now, SEOs have been making their case for early involvement in the web design process. Fed up with getting asked to “SEO” sites after all the big decisions have been made, the search crowd has produced a stream of blog posts, white papers, and wireframe templates to secure their place at the table from the outset.
If you have people at your company who spend a lot of time on social media, you might worry about the impact on your productivity or whether your social media policy needs tightening. But in the right circumstances, these LinkedIn luminaries and Google+ groupies can be real assets to your business. By tapping their personal networks, they can promote your content marketing activities and help you generate wonderful new content ideas.
When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of 
