Author: Carol Barash

Carol Barash, PhD is Founder and CEO at Story2. She is a nationally recognized expert in high-stakes storytelling with over twenty years’ experience helping people use stories to achieve results. She is the author of several books including the widely-praised college application guide Write Out Loud. Follow her on Twitter @CarolBarash and on Facebook.

By carol-barash published March 8, 2015

4 Steps to Creating Authentic Stories Your Customers Will Want to Read

barash-creating-authentic-stories-connect-coverAuthentic stories help powerful brands make deep connections with customers. But that high-level principle creates real-world challenges for content marketers. What is a powerful story and how do you tell it? I’d like to share four tips on how to tell stories that make connections and get results.Continue Reading