As content marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us, and think what we sell is a good idea.
In fact, we are so concerned with communicating with our external audiences, that we leave little time to think about our own employees. Yet, employees are at the heart of what makes brand storytelling come to life and create meaningful experiences for customers. If we expect to be able to go “all-in” with successful content marketing, we have to think about the role our employees play in getting us there.Continue Reading