Content marketing list articles abound, most singing some version of the same trite stanza:
Be a media company too,
and cut through the clutter.
Create content of value
and measure the numbers.
This kind of advice is then infinitely repurposed, repackaged, and redistributed. The result? Aisle after aisle of homogenous and frivolous content – like some kind of surreal supermarket where all canned goods have been replaced by a silkscreened replica from Andy Warhol.Continue Reading