Author: Cameron Conaway

Cameron Conaway was awarded the 2015 Daniel Pearl Investigative Journalism Fellowship. He curates Content Land, a weekly resource for journalists and content marketers who want to work smarter by learning how both fields intersect. Follow him on Twitter @CameronConaway.

By cameron-conaway published December 21, 2016

5 Lessons Content Marketing Can Learn from Journalism

5-lessons-learn-from-journalism

Content marketing list articles abound, most singing some version of the same trite stanza:

Be a media company too,
and cut through the clutter.
Create content of value
and measure the numbers.

This kind of advice is then infinitely repurposed, repackaged, and redistributed. The result? Aisle after aisle of homogenous and frivolous content – like some kind of surreal supermarket where all canned goods have been replaced by a silkscreened replica from Andy Warhol.Continue Reading