A couple of weeks ago, Facebook announced a new feature called Graph Search. Though still in beta, Graph Search could signify a monumental shift in the way people search for information online. In this post, I’m going to explain how Graph Search works, and tell you why it will be an especially powerful tool for content marketing. Continue Reading
We all know that, traditionally, social channels are easier to engage and grow in the consumer market. And though B2C companies may benefit more directly from Instagram right now (because the marketing value of Instagram is still revealing itself), there is certainly a case to be made for B2B companies getting involved — that is, the right B2B companies.Continue Reading
Link building has long been a core tenet of effective SEO. And with good reason: Each link to your site from another on the web counts as a vote for your website — and search engines like Google count those votes when evaluating pages on the web. Essentially, the more votes you have, the better your website will rank. However, some votes count more than others.
As with many legitimate SEO tactics, the driving philosophy behind link building — endorsing quality, relevant content — has been replaced with overzealous link building schemes that rely on low-quality content and even buying and selling links.Continue Reading