Author: Bryan Rhoads

Bryan Rhoads runs Intel's Media Lab and leads Intel's global content marketing strategies. Rhoads has defined Intel's approach, voice, and mission to social and digital content. He established Intel iQ and manages the award-winning partnership with VICE Media forming the Creators Project. Follow him on Twitter @bryanrhoads.

By bryanrhoads published September 11, 2014

7 Ancient Archetypes Your Brand Storytelling Should Use

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She has sat on a cliff-side perch overlooking the Columbia River for millennia, witness to countless seasons, migration of salmon, varying tribes and traders — including the famous passage of Lewis and Clark — and now a modern-day interstate in the distance.

She Who Watches is a pictograph etched into a large stone above the Columbia River Gorge in the state of Washington.

She tells the story of change, living well, building good houses, permanence, and her people’s mythology. She symbolizes a local chief (Tsagiglalal in local Chinookan) who fell prey to the deceitful coyote, which turned her to stone so she could watch over her people forever.Continue Reading