Author: Brian Kardon

Brian Kardon is the CMO of Lattice Engines, a company that applies Big Data to sales and marketing. He is responsible for the company's market positioning, demand generation, thought leadership, and integrated marketing. Prior to Lattice, Brian was a driving force behind Eloqua's explosive growth and leadership in the revenue performance management sector. Before Eloqua, Brian was chief strategy and marketing officer at Forrester Research. Follow Brian on Twitter @bkardon.

By brian-kardon published February 14, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

tips for the modern cmoI am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. 

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices. Continue Reading