Author: Brad Messinger

Brad Messinger is the senior vice president of marketing for Rise Interactive, a digital marketing and analytics agency. Follow him on Twitter @BradMessinger.

By brad-messinger published November 25, 2015

Data: The Missing Piece in Your Content Marketing Strategy

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Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing the right type of content, getting it in front of the right audiences, and understanding its impact in a way that lets you continually optimize your strategy. I refer to this three-step framework as the three Cs: context, connections, and clarity – all of which are grounded in data.

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