When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice. Few online businesses commit enough time and resources to content strategy, and that’s unfortunate because a content strategy can help a company grow by effectively communicating and engaging customers and prospects.
The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients. But first, let’s be clear about what content strategy is.