Author: Ben Finklea

Ben Finklea is CEO and Founder of Volacci, a search marketing firm that combines SEO, PPC, and Conversion Analysis to optimize websites for superior search performance and profitability. You can follow him on Twitter @BenFinklea.

By ben-finklea published June 13, 2011

An Overview of the Web Content Strategy Process and Deliverables

When I talk about web content strategy around the water cooler at work, everyone stares at me as if I’m speaking in tongues. While it has informally existed since the Web went public, content strategy is still considered an emerging practice.  Few online businesses commit enough time and resources to content strategy, and that’s unfortunate because a content strategy can help a company grow by effectively communicating and engaging customers and prospects.

The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients. But first, let’s be clear about what content strategy is.

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