Author: Barry Feldman

Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to many of the web's top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. If you would like a piece of his mind, visit his blog, The Point .

By barry-feldman published May 3, 2016

The Blog Post Checklist for Cranking Your Search Ranking


SEO has hit the fan, man. Hmm. What?

I mean, if you think you have foolproof tactics up your sleeve and magic linking techniques in your back pocket for optimizing your content, I’m sorry to inform you that your sleeve and pocket are see-through.Continue Reading

By barry-feldman published March 6, 2015

How to Get Infographic Ideas to Spring Forth

feldman-infographic-ideas-coverGreat blog posts rock. So do top-notch videos, eBooks, and a healthy list of other content types. What about infographics? They don’t just rock; they roll.

You see, when you knock one out of the park with other forms of content you’re apt to earn links, generate a heap of social media shares, and perhaps inspire an interesting commentary stream. But something unique happens with a killer infographic …Continue Reading

By barry-feldman published July 24, 2013

5 Tips for Creating Content That’s Educational—and Unforgettable

educational contentA couple of months ago, Joe Pulizzi published an epic post, Why Education is a Powerful Content Marketing Strategy: 17 Examples. Required reading, in my book (er, feed).

The lengthy show-and-tell style post featured a long roster of real-world examples of brands delivering on the promise of content marketing by creating content that’s useful and can unquestionably be deemed educational.

The article is not a rundown of metrics, but I’d venture to guess each of the brands-turned-publisher is enjoying the benefits of drawing customers and prospects closer to them by putting the power of utility before promotion.Continue Reading

By barry-feldman published June 13, 2013

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

content marketing-seoThe headlines read…

Content marketing usurps SEO…

Content marketing has killed SEO…

Content marketing overtakes SEO…

The word “versus” often appears between these two purported rivals.

Shoot me now.

Or, wait just a minute and shoot me after you’ve read (and have disagreed with) my strong point of view on the hyper-hyped topic du jour that’s come to be a showdown between content marketing and SEO. Continue Reading

By barry-feldman published October 30, 2012

A Content Strategy that Brings New Meaning to Metrics

When you land at, the online home of a company that sells serious software to major enterprises, a comic book character greets you — NetBase calls him “Captain Insight,” a super hero of “social intelligence.” The masked man has the super power needed to unlock the customer’s mind.Continue Reading

By barry-feldman published October 19, 2012

Compelling Content on Wheels: A Different Kind of Mobile

I put gas in my environmentally irresponsible, old guzzler van today. It hurt. To ease the pain, what do you say we talk about bikes instead? We’ll talk a bit about beer, too. Bikes. Brews. I’m feeling better already. Care to join me?

As random as it all sounds, our program is actually about brand storytelling, with the content coming in the form of a live bicycling event from one of America’s great breweries, New Belgium, makers of Fat Tire Amber Ale.Continue Reading

By barry-feldman published October 4, 2012

Say It with Skype: Content Marketing with Booming Beats

What’s VoIP kingpin Skype to do when it needs to promote its premium group video-calling feature to non-subscribers?

The content marketing minds at the company huddled up, then invented an e-greeting app that anyone can use, from anywhere, to compose a personalized video message and send it along to friends.Continue Reading

By barry-feldman published June 26, 2012

Lessons from the Content Marketing Hall of Shame

You’ve been spending some time here at Content Marketing Institute and making the rounds a bit to get schooled on what’s going on in online marketing. This article probably won’t offend you one bit.

Alas, when any floodgate opens, in an effort to protect the pure, we must identify and extract the impurities that gush forth. Content marketing is hardly immune from streams of crapola. In fact, it’s inevitable — the more skilled practitioners there are, the more the wannabes swarm in on their coattails.Continue Reading

By barry-feldman published February 1, 2012

The Essential Playbook for Winning the Content Marketing Super Bowl

Ah, the sounds of padded bodies colliding; the tension of “third and long;” the pain of the untimely turnover. At this time of year, football rules.

After 16 games and a January jammed with nail-biting playoff battles, two teams remain to face off in the biggest brouhaha in all of sport. Behold the undefeated ruler of the media universe: the Super Bowl.

What does this have to do with content marketing?

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By barry-feldman published December 13, 2011

Your Site is the Mousetrap, Your Content is the Cheese

Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours?

Let’s start with a dead mouse

When you run down to the hardware store to invest in a mousetrap, I’m quite sure you have a very clear idea of what you’re trying to accomplish. So start with the end in mind. (Ick. It’s not the prettiest metaphor I’ve ever created.)

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