Author: Ashley Taylor Anderson

Ashley Taylor Anderson currently spearheads the content program at Ceros. She has spent her marketing career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, interactive media producer, and pastry chef. Follow Ceros on Twitter @Cerosdotcom.

By ashley-taylor-anderson published October 24, 2016

The Art and Science of Emotional Engagement

art-science-emotional-engagement

Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners.

We can see the power of emotional content at work in marketing campaigns that went viral. Always’ Like a Girl, Dove’s Real Beauty, and Apple’s Misunderstood campaigns all spring to mind.Continue Reading

By ashley-taylor-anderson published September 24, 2015

Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

beyond-the-pdf-cover

I’m usually an even-tempered person, but a few topics get me riled up.

  1. The Oxford comma. (It has semantic meaning! Everyone should use it!)
  2. Low-fat baked goods. (Just … no. I’m sorry if you’re on a diet, but that doesn’t give you permission to ruin cookies for the rest of us.)
  3. Firefly. (Why did Fox cancel it? Why? It had such potential!)
  4. The overuse of PDFs in marketing.

Continue Reading