Author: Ashley Furness

Ashley Furness is a market analyst and blogger for research agency Software Advice. She researches and reports on topics related to CRM, MA, SFA and sales and marketing trends. Previous to her current role, she was a business journalist for major publications in California and Texas. She also led sales process management at a daily deals startup.

By ashley-furness published July 5, 2012

4 Technologies for Smarter Localized Content Marketing

localized content marketing, CMILocalized messaging can be one of the best strategies for making a national brand immediately relevant. After all, a place says a lot about customers — like what language they speak, holidays they celebrate, or sports teams they follow.

Unfortunately, localized content marketing is also among the most time-consuming and expensive of marketing tactics. Thankfully, new technologies are making the practice cheaper, more automated, and manageable. Below are four new technologies every company’s CMO should add to its arsenal.Continue Reading