Author: Anna Talerico

As one of ion's co-founders, Anna is passionate about building the company's culture, team and customer success. She leads ion's sales & client service teams, focused on the growth of the customer base and the seamless delivery of both professional services & software. Follow her on Twitter @annatalerico or connect on LinkedIn.

By anna-talerico published October 20, 2016

How to Turn Research Into 27+ Content Pieces [Case Study]

research-content-pieces-case-study

A few months ago, our research report was complete. Instead of simply rejoicing at its delivery, we pounced on the opportunity to use it as a core part of our content marketing strategy.

Now, we share what we did, what we learned, and how we’re using it today to help you learn how a single piece of good content can launch a robust content marketing effort.Continue Reading

By anna-talerico published June 14, 2016

3 Ways Content Can Build a Bridge Between Marketing and Sales

content-bridge-marketing-salesI am in a unique position to espouse the virtues of sales and marketing alignment – I am the head of sales at my company and am married to our chief marketing officer. I know that sales and marketing alignment is critical to an organization’s success, and yet I also know the inherent challenges. I live with marketing (truly) and sometimes alignment still evades us.

The disconnect between marketing and sales teams has long been an industry-wide, hot-button issue, with both sides claiming communication is key but typically shying away from any real-world, concrete solutions for creating that communication. In fact, according to a recent study by Demand Gen, 49% of marketers and sales executives agree that communication is the biggest challenge in aligning teams.Continue Reading