You’ve decided you need an influencer marketing program and have even sold it internally, securing budgets and identifying a team to assist. Everyone’s excited and engaged, and you’re ready to hit the ground running. But then it all starts to fall apart: Opportunities are missed, influencers are offended, and metrics are muddied beyond repair. Before you know it, the program has stalled or, worse, failed before it even had a chance to really begin.
All too often, the best laid plans for influencer marketing fall apart due to one simple assumption: that managing the influencers and their content will be the easy part. In reality, however, this can end up being the most complex and time-consuming aspect of your program. Continue Reading