Author: Ann Smarty

Ann Smarty is the brand and community manager at Internet Marketing Ninjas, founder of and co-founder of Viral Content Buzz . Ann is the regular contributor at Entrepreneur, Small Biz Trends, and other huge publications. Ann blogs about search and social media industry trends and content marketing tools. Please follow Ann on Twitter @seosmarty.

By ann-smarty published January 23, 2018

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines


Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings.

One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets.

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By ann-smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

blogging-tools-make-job-easierManaging a blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management.

You don’t need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness.Continue Reading

By ann-smarty published May 9, 2017

How to Create Useful How-To Video Content: Essential Toolbox


If you are willing to tap into video content (and you surely should), starting with a how-to video is probably your best bet:

  • People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need. Google says YouTube’s how-to searches are growing by 70% year over year.
How-to searches in YouTube grow 70% year over year according to @Google via @seosmarty. #SEO Click To Tweet
  • How-to videos convert incredibly well. Nearly one in three millennials say they have purchased a product directly as a result of watching a tutorial or how-to video about it.
  • Unlike viral-type videos, how-to video content is easy to research (more about that below).
  • Creating how-to videos doesn’t require big budgets either. You can create a high-quality how-to video in-house by using affordable tools I am listing below.

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By ann-smarty published March 6, 2017

3 Ways to Re-Use Your Content Magnets to Dominate SERPs


A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets spur interest and tie a visitor to your brand but don’t necessarily drive a direct sale (e.g., provide contact information, sign up for a newsletter, join a free trial.)

Creating a solid lead magnet is hard work: You invest hours of brainstorming and research, creation, and design. The good news is you should be able to further your investment by converting them into attractive assets on third-party sites, which in turn could strengthen your presence on search engine result pages for relevant keywords and queries.Continue Reading

By ann-smarty published September 19, 2016

4 Ways Your Sales Team Can Help Your Content Marketing


I have noticed a serious disconnect in businesses today. There is no “us” anymore, no connection between one department and another.

Oh, sure, you may have the best team-management platform, and have task-setting and in-team communication down to an art. But is every member of your team regardless of department working with all you have provided to get the best possible results?Continue Reading

By ann-smarty published January 12, 2016

6 Tools to Help Turn Trends Into Valuable Content


Evergreen content is a staple of a solid content strategy. While it pays off in the long term, it isn’t always ideal for traffic boosts. You want the occasional piece that draws people in droves, and that takes a different content tactic.

Covering relevant timely and newsworthy content is a great way to grow your site audience and take advantage of trends that get people more interested and thus more engaged.Continue Reading

By ann-smarty published September 16, 2015

9 Free Tools to Co-Create Content


Most brands actively produce content. Even with a solid SEO strategy and amazing content, you stand a good chance of getting lost in the crowd.

Content partnership may be an answer. By joining forces with industry experts to create content for your site, you can achieve many great goals:Continue Reading

By ann-smarty published January 14, 2015

6 Free Tools to Help Keyword Research


Keyword research historically has been the initial content planning task: We would identify which keywords we wanted to rank and what kind of organic search competition we faced.

Nowadays, it’s not only risky to focus on certain keywords (remember the notorious over-optimization penalties?), but it’s counterproductive: In the Hummingbird era, Google is trying to understand your content beyond keywords. It wants to understand “things (concepts) instead of strings (the exact sequence of words you type).”Continue Reading