Author: Ann Gynn

Ann Gynn edits the CMI blog. She also serves as the Tech Tools editor for Chief Content Officer magazine. Ann regularly combines words and strategy for B2B, B2C, and nonprofits, continuing to live up to her high school nickname, Editor Ann. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.

By ann-gynn published May 21, 2017

What the Heck is Going on With Search Engines?

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Advances in search engines make it seem like they can read your mind. But as a marketer, how can you read the minds of search engines – to know what they like, what they don’t, and how they’re working?

Well, you can’t read the mind of Google, but you can read seven insights from the Wizard of Moz, Rand Fishkin, which he shared in his presentation, The Absolute Most Up-to-Date Presentation on What the Heck is Going on With Search Engines, at Content Marketing World 2016.Continue Reading

By ann-gynn published April 24, 2017

Account-Based Marketing: What Content Marketers Need to Know

account-based-marketing

To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter’s book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register.

Then, the company targeted everybody who visited its website with the same domain as an invitee.Continue Reading

By ann-gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

buyers-journey-isn't-linear

Wouldn’t it be great if your prospects actually followed your neatly designed sales funnel or smartly outlined path to purchase?

But honestly, you know they don’t (even if your content marketing strategy assumes they do).Continue Reading

By ann-gynn published March 14, 2017

Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

how-writing-spectacular

Best-selling author Ann Handley has the secret to level-up your writing skills. She shared it at Content Marketing World. Now, I share it with you.

Many of us might think that the secret to becoming a “ludicrously spectacular” writer is magic. Or an innate talent or gift. But Ann gave us the cold reality: To be a better writer requires showing up every day and doing the work.Continue Reading

By ann-gynn published August 19, 2016

30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals

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Open up your content marketing toolbox.

Is it empty? Or is it so crowded that you can’t find the tool you need?

Content Marketing World presenters are here to help. These daily practitioners of content marketing open their toolboxes to reveal what things they use to help them in:Continue Reading

By ann-gynn published August 12, 2016

80 Ideas to Improve Your Content Marketing

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What should you be doing with your content marketing right now?

First, spend a few minutes to glance at (or even read) this list of 80 things to do with your content marketing. (Hint: “Don’t just create content” is the unofficial first thing to do — or not to do!)Continue Reading

By ann-gynn published August 5, 2016

How Content Marketing Has Evolved in Six Years

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In 2010, Content Marketing Institute was born, with Content Marketing World debuting to an enthusiastic audience of 600 with 65 speakers the following year. This year, 4,000 people are expected to attend and they’ll choose among more than 225 speakers.

While the event has grown significantly, the field of content marketing has evolved even more. That’s why we asked some of the CMWorld presenters to share their viewpoints on what’s changed in content marketing since 2010.Continue Reading

By ann-gynn published July 29, 2016

How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

content-marketing-working-experts

When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program.

“Without goals, you will have no way to know whether what you’re doing works or not,” says Stoney deGeyter, CEO of Pole Position Marketing. “Each goal will have different measurements, and you won’t necessarily hit them right away, but you should start seeing the needle move in that direction.”Continue Reading

By ann-gynn published July 22, 2016

38+ Examples of Brands Doing Great Content

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As content users, we all experience content overload.

As content marketers, we may find it tough to uncover the valuable gems in that same big sea of content. It can be hard to learn about brands — beyond Red Bull, GoPro, and BlendTec — that are executing successful, creative content marketing.Continue Reading

By ann-gynn published July 15, 2016

The Building Blocks of Engaging Content: Definitions, Measurements, and Advice From Experts 

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We all need to make our content engaging, but what does that mean?

As SiteTuners CEO Tim Ash says, “Engaging content simply means ‘useful to the visitor.’”

It’s a simple definition but not an easy thing to do. How do you create that useful content and how do you evaluate whether it’s truly engaging your audience?Continue Reading