How do you prefer to get information? Do you learn best by reading, hearing, seeing a demonstration, trying it yourself, or a unique combination of these things? I think it’s safe to say if you poll an audience of more than one person, you’ll get different answers to this question.
So, how do you think your audience best receives and retains your content? Beyond that, have you thought about how potential clients may need to present your content to others during decision processes? How are you accommodating those varied needs?