Author: Andy McCartney

Andy McCartney is a broadly experienced digital management consultant, trainer and marketing practitioner who has spent the last 25 years consulting and collaborating with hundreds of companies of all sizes in Europe and North America. He is founder and CEO of DigitalConverts, a marketing solutions provider focused on helping organizations generate credible ROI from digital investment.

By andy_mccartney published February 15, 2012

Diagnosis: Love The Funnel

Reorganize your content and calls to action for superior conversion.

Marketers spend plenty of time creating content and executing tactics to drive traffic. Now it is time to turn a higher percentage of that traffic into tangible business. One way to improve conversion rates is to engage with visitors and prospects at all stages of the decision cycle, not just when it is time to “contact sales.” Enter intelligent digital self-service and the “content engagement zone.”Continue Reading