Author: Andy Vale

Andy’s aim is to make B2B content that people enjoy reading. As the content manager at Audiense, a leading social media intelligence platform, he works to tell stories and help marketers by making the complex world of social data understandable. Find him chatting about social media, culture, and life on Twitter @AndyVale.

By andy-vale published September 18, 2016

How One Organization Engages Over 3 Million on Global Stage


Editor’s note: When we find something of such significant value to our audience from another source, we want to share it. This article appeared in Chief Content Officer magazine, which excerpted it from the Audiense blog.

It’s no surprise that the World Economic Forum (WEF) has racked up nearly 3 million Twitter followers. Over its 45-year history, WEF has convened business, political, and social leaders to solve the world’s most complex challenges — from sustainable development and international trade, to food security and access to health care.Continue Reading