Author: Andy Betts

Andy has worked in content and digital technology markets for over 15 years and has worked for, and consulted with, over 300 Global brands such as with Google, Facebook, Adobe (a CMI benefactor), HP, HSBC and many leading Fortune 500 companies. He has also spent considerable time working across the USA, Europe, and APAC regions consulting, writing, and developing content and marketing strategies for many start-ups, agencies, and brands. He also consults for c-level executives and writes for many leading digital, content and marketing publications. Follow him on Twitter @andybetts1.

By andy-betts published November 10, 2016

7 Steps to Building a Content Marketing Culture That Works


If you’ve ever worked with a company where no one knows who is supposed to own what content or how content aligns with company objectives, you’ve probably seen tension build between departments and within teams, and you’ve probably seen content produced that’s aimless and inconsistent.

In large B2B organizations especially, no one person or team owns all the content. Each team needs to produce content on demand for its own objectives. Here are some typical (potentially conflicting) interests:Continue Reading

By andy-betts published April 29, 2015

3 Steps to Solve the Production vs. Performance Conundrum

production-performance-conundrum-coverI want to share with you content marketing’s biggest conundrum. Many marketers fail to truly understand what content marketing really means beyond the blog post, beyond the view, and beyond the “like.” They focus on the superficial and not the important ratio between production and performance.Continue Reading